Roland Tanglao's Weblog

Like Richard, I just added the $30/month 3G data plan to my existing Fido plan. So it should be cheaper (and faster) than  the $50/month I pay  for my current grandfathered unlimited EDGE data plan. If the SIM isn't locked, I am  thinking about buying an unlocked N95 8G NAM  because the camera on the iPhone s*cks (but the 3G lifestyle (it's great! thanks to iPhone 3G I can now tell people about ShoZu and other apps I have been enjoying with my "2.5G" lifestyle and how you can create multimedia content in real time, post it immediately to the internet and get feedback in real-time) of always-on geo-enabled consumption and creation, usability and ecosystem of iPhone apps is far superior to what Nokia and others have done! Nokia, you blew it, this could have and should have been been your market to run away with). Luckily it's early and not too late to win in mobile in the long term but unless S60 usability is improved it's not going to happen!.

And for the record, Rogers still s*cks and so does Fido:

1. Their website is inaccurate; existing Fido customers should just call 611  to get an iPhone 3G
2. The hiring of MS&L digital was a waste of money (despite their blog practice, BlogWorks, MS&L did the non social media aware thing of emailing people and didn't blog, twitter, flickr, facebook or in any way engage social media)
3. 3 year contracts s*ck; in 2010 I bet I could easily go over 6GB/month. There's no reason other than short term economic gain which in the long run hurts the entire Canadian economy by hampering innovation and experimentation and reducing productivity.
4. Giving priority to new Fido customers over old faithful Fido customers like myself who have been paying $100/month since July 2004  is unacceptable. Why should I have to wait for my iPhone unlike new customers? Why can't I go to the Fido store like new customers  and order it there rather than being forced to order over the phone?

There are far more important issues to deal with than the Rogers iPhone rates (e.g. the ridiculousness of Bill C-61, global warming, etc) but I was forced to comment after I received the exact same email from MS&L Digital (Rogers' American PR firm) that Tris Hussey received: (my current plan is to invoke the "Ian Bell option", i.e. import a unlocked 3G iPhone from France and buy a r*poff 1GB/month data plan from Rogers which gets around the 3 year contract!)

QUOTE (from Tris' blog which he received permission to post, the email I received is identical, anybody else get the exact same email?)

Hello,

My name is Nicole Burguess and I’m writing on behalf of Rogers to give you some additional information about the Rogers rate plans available for the iPhone.

The iPhone 3G bundles released June 27 are not the only price plans available to customers, they are the high value plans that allow Rogers customers to use the device to its fullest and offer considerable savings over separate voice and data plans that exist in market today.

That said, Rogers customers have more choices available to them and can use their existing voice and smartphone data plans if they wish. For example, they can select from the new data pricing (ranging from $30 for 300MB to $100 for 6GB or $50 Flex Rate plan) and add a voice plan, or they can choose a combined voice and data plan to best suit their individual needs.

Customers are not required to take the value packs, and can order most other features a la carte, such as $7 for Caller ID.

Existing customers can keep their existing voice service plan and pick a separate data plan (not in the iPhone 3G bundle) to meet their needs. They will need to check their upgrade eligibility, but any customer with a monthly service fee that is over $30 can upgrade to an iPhone 3G at $199 (for the 8GB model). Other options outside the iPhone bundle may be available depending on the customer’s individual information.

If you have any questions, please let me know and I will do my best to help you.

Sincerely,

Nicole Burguess

Account Executive | MS&L Digital

END QUOTE

Here's my response:

Hi Nicole:

Thank-you for your email but it does not respond to the concerns that many people including myself have namely:

1. Why are the contracts 3 years for the iPhone rather than 2 years or 1 year like they are elsewhere in the world?

2. Why is data so much more expensive for the iPhone than AT&T plans? Why is there no unlimited option? I can guess at reasons but this is something that Rogers in my opinion needs to make clear. I have been using a Fido "grandfathered data plan" for unlimited EDGE data for $50 a month. Until Rogers communicates clearly why an unlimited 3G data plan at a price of $100/month or less is nonviable, the lack of an affordable unlimited data plan is indefensible.

3. The lack of reasonably priced data plans is hindering Canada business which in the end hinders Rogers.

I'll be blogging the above and your response (unless you ask me otherwise) at rolandtanglao.com.

Cheers!

...Roland Tanglao +1 604 729 7924

p.s. Canadian idealists (of which I am not one) would be outraged that Rogers is reaching out to Canadian bloggers using an American PR firm (I realize you have a satellite office in Toronto but your headquarters are in the USA). I "googled" your firm and was encourage to find out that you have a social media practise and that you were behind the GM FastLane blog; hopefully you will influence Rogers to engage in social media and to clearly communicate in a timely fashion; something they have been incapable of in the past.