Roland Tanglao's Weblog

[Cross posted from my Bryght blog. Powerpoint version.]

Here is my presentation for the IIMA, Blogging for dollars.

1. Who are you?
   • Me:
     • Blogging since 1999
     • VanEats.com - Vancouver's best and first food blog
     • UrbanVancouver.com - Vancouver's community blog
     • Canada's 1st blog consultant - started in late 2001
     • One of the Bryght founders and its Chief Blogging Officer - I was the first CBO :-) !
     • Bryght is a Web 2.0 service that enables individuals and businesses to simply build powerful and dynamic hosted websites including the best of blogs (easy to update, RSS), community features like an events calendar and forums and content management.
   • Who are you?
     • How many of you have blogs?
     • How many of you have email? How many have an assistant who reads and writes your email for you?
     • How many of you resisted email? How many of you can do business without email?
     • Remember how people used to worry about company secrets escaping via email? Where did those concerns go? If you can trust employees to email externally, why couldn't you trust them to blog publically?
2. The link is everything
   • Blogs pioneered two concepts (in addition to being easy to update through a web browser without HTML knowledge):
     • 1. Permalinks - a permanent link for every piece of context (text, audio, video)
     • 2. RSS - a message to search engines saying you have updated and what you have updated (uses permalinks)
   • These two low tech innovations power blogs (not really a blog without permalinks and RSS no matter what they say!).
   • It's the link economy. Google cares about links and so should you.
   • Link to your competitors, link to your friends, link to yourself, link to everything and write cool stuff. Linking and creating compelling content constantly establishes you as an authority on your market, product or service.
   • This and other techniques that Arieanna will discuss are vital to getting people's attention.
   • The more compelling your content (which includes links) the more people will link to you which means the higher Google rank which means more money.
3. The Best of Times, The Worst of Times
   • Blogging and social software are new.
   • Blogging is a new mainstream medium that complements but does not replace old media.
   • Being new, it is maligned and criticized by many and the impact is overestimated in the short term and underestimated in the long term.
   • It's the best time, because it's young and therefore you can quickly establish yourself and be heard.
   • It's the worst time, because we have a ways to go before true mass adoption and the tools are crude and new but again it's very similar to email with respect to adoption.
4. The Cast
   • This is not an exhaustive list! It's a Vancouver-centric list. If anybody knows of an exhaustive list please let me know. Apologies in advance to those I inadvertently omitted!
   • Local (Vancouver and BC Blog Consultants) - in no particular order
     • Arieanna Foley
     • Kris Krug - Event Blogging
     • Tris Hussey
     • Will Pate - Education vertical; designed and deployed weblogs@UPEI
     • Shane Birley - Vicious Bunny Creative
     • Susannah Gardner - author of Buzz Marketing with Blogs for Dummies to be released very shortly
     • Travis Smith - Hop Studios co-founder, former Variety web editor and web master
     • Darren Barefoot - Inside Blogging
   • Hosted Services
     • Blogger from Google (not recommended for business but free and a great learning tool)
     • Blogware from Tucows (best solution for individual bloggersIMHO but of course since we resell it! Out of Toronto)
     • TypePad from Six Apart 100, 000+ users in Asia, Europe and the USA; has the most hype
     • Bryght - when you need true multi-user blogging and community features, like calendars and discussion forums and more advanced RSS syndication and aggregation!
     • Manila from UserLand software
     • Flickr - social photo blogging tool from Vancouver's Ludicorp
     • LiveJournal
     • many, many, more
   • Blogging Software
     • MovableType - "the Windows of blogging software"
     • ExpressionEngine
     • many, many, more
     • Open Source
       • Wordpress
       • Drupal
   • Blog Writing Tools
     • Qumana from Qumana Software of Vancouver
     • BlogJet
     • MarsEdit (Mac)
     • Ecto
   • Blog Reading tools aka RSS readers aka RSS aggregators
     • Hosted Services
       • Bloglines
     • Applications
       • FeedDemon
       • NewsGator (plugin for Outlook on Windows)
       • NetNewsWire (Mac)
   • Blog and RSS search engines
     • RSS enables almost real time indexing of the blogosphere which means you can have almost real time conversations with your blog readers.
     • PubSub
     • Feedster
     • Technorati
     • Blogdigger
     • many, many more
   • RSS ad and RSS slicing and dicing companies
     • Feedburner
     • Pheedo
     • many, many more
   • Other Social Software
     • SocialText - hosted wiki (website anybody can edit, don't need to register)
     • Jot - hosted wiki
     • Del.icio.us - hosted social bookmarking, aka a hosted bookmark blog
     • Wists - hosted visual social bookmarking service
     • many, many, more
5. It's all about $, ain't a d*mn thing funny
   • You probably won't make your money from the act of blogging (exceptions Chris Pirillo, PVRBlog, or other people who blog about i) things that people will pay large amount of money for clicks e.g. VoIP, Tivos ii) things that people buy on the Internet ii) things that people actually will click through on ads
   • By creating compelling content constantly on a blog, you will have a high Google rank which means you will reach non bloggers which means money!
   • PLUS you will reach the influential and rich and connector rich blogosphere which means money.
   • Use it as a channel or as a mechanism to making money
   • Some companies will make money from blog related tools and services. Even more will make money from other social software like wikis, etc.
   • Blogging is just the first popular social software. It (and the two way conversational web) will be everywhere as part of software applications just like VoIP will be everywhere and email is everywhere. Next 20 years is about social software (thanks Jon), not about automating Victorian era work flows
6. - SEO, PR and Brochure Websites are dead
   • SEO is dead
   • PR is dead

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