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While syndication feeds may be a novelty right now, they’re proliferating fast, and customers will soon expect them of every company. I predict that within two years, not having a feed for your corporate news will be analogous to not having a Web site. It will mark you as unresponsive and retrograde. And if by then you’re not aggressively tapping feeds yourself, you’ll find that you’re a step behind your more aware customers, suppliers, investors, and competitors. He goes on to suggest a plan of action for executives. Well worth a read. And a big stack of reprints. Until they arrive, you can read the PDF version here.
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Comments
re: Syndicate everything that matters
Thanks for posting this! I'd be interested in slogging thru the PDF itself, but link does not appear to work.. Could you point me towards the source file?
TIA,
Jeremy
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